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Markup and Margin Calculator (New Zealand)

Price a job from your cost, see the markup and the margin side by side, and get the GST figure that goes on the invoice. Everything runs on your device.

  • NZ$ NZD
  • GST 15%
  • IRD number
  • A4
  • English
Work from

Charge

$1,400.00

excluding GST

Cost
$1,000.00
Profit
$400.00
GST at 15%
$210.00
Total on the invoice
$1,610.00

That is a 40% markup and a 28.57% margin.

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Price rules that affect your markup

In New Zealand the pricing obligations a business meets are about how prices are shown. They come from the Fair Trading Act 1986, enforced by the Commerce Commission.

Any statement about price must be clear, accurate and unambiguous. A consumer is entitled to assume that an advertised price is the full price to be paid, and fine print cannot be used to add costs. The Commission says fine print stating that GST or on-road costs are extra is unlikely to stop a consumer from being misled, so consumer-facing prices should include 15% GST.

Reference prices need care. A business must not call a price its usual price if it has never charged it, if it inflated it to create a discount, or if it is out of date. A sale must be a genuine reduction for a limited time.

Large supermarkets have an extra rule. Under the Consumer Information Standards (Unit Pricing for Grocery Products) Regulations 2023, retailers that sell all ten specified grocery categories and have a store of 1,000 square metres or more (from 31 August 2024), and online sellers of all ten categories (from 31 August 2025), must show a unit price near the purchase price, rounded to the nearest cent and in a font at least 25% the size of the price.